VOLKSWAGEN BORA

In 2016, Volkswagen hosted a mega event in Hainan to showcase its new models and a co-branding collaboration with the movie Kung Fu Panda. As one of Volkswagen's top-selling cars, the Bora was featured prominently during this three-day event, which spanned 6,000 sqm and attracted over 3,000 visitors. The event was designed as a guided tour, where visitors were led in groups through various areas to explore the brand's story and product features via interactive installations. My role involved designing and consulting on the production of these interactive experiences.