NIKE ZOOM KIDS

In the West, sports are seen as a fun and social activity that builds skills and confidence. In China, the focus has traditionally been on health benefits, but Nike wants to change that. With the launch of the Nike Zoom Speed 3, we’re redefining what sports mean for the next generation—making movement not just beneficial, but exciting and essential for a child’s growth. Designed for versatility, the Zoom Speed 3 supports everything from endurance sports like running to fast-paced, agility-driven games like basketball. To bring this to life, we’ve created an interactive playground experience inspired by childhood favorites like hopscotch, basketball, and tag. Kids can play solo or challenge their friends in battle mode, earning coins that unlock rewards from an oversized gumball machine.