BULLET TIME EXPERIENCE

Since the opening of the SH001 the CenterCourt has lent itself exceptionally well to engage people through interactive trials. However, to resonate and reflect the female lead DREAM FURTHER campaign, a different angle was explored. To capture and celebrate movement of the human body from every angle, an array of 60 DSLR cameras were mounted on a circular light installation. This so-called bullet-time installation triggers all cameras at once creating a “time-freeze” effect. After the consumers took part in the experience an instant sharable movie clip gets pushed to their phones, ready to populate Wechat moments, Instagram stories and even Linked-In articles.