VOLKSWAGEN CITY

For the world’s largest AutoShow, held in Shanghai, the global creative leads of Avantgarde joined forces to deliver the VW City—a remarkable 3,600m² promotional booth for our esteemed client, Volkswagen. As one of the creative leads, I designed and produced four interactive zones and the 020 mini program, which garnered 212,000 user accesses. Most notably, I conceptualised and produced a groundbreaking naked-eye 3D installation that also functioned as an XR studio by utilizing a concave anamorphic screen on the reverse side. This never-before- seen setup became one of the most iconic centerpiece of Autoshow.