NIKE PEGASUS TURBO

Reactland was an immersive running experience launched in several stores across China (Shanghai, Taipei, Guangzhou, Beijing, and Chengdu). Consumers could transform into an 8-bit avatar and test the shoes in a vibrant, game-like environment. The avatar raced through a fantastical world inspired by the shoes’ key features. Using a handheld controller to jump, players aimed to travel as far as possible, climbing the leaderboard with each step. Afterward, participants received a personalised 10-second video of their journey through "Reactland," optimised for social media.