NIKE REACT INFINTY

Nike’s React Infinity takes a step closer to addressing an athlete’s greatest fear: injuries. Through extensive empirical field tests, Nike developed a product designed to reduce injury risk. Our challenge was to bring this innovation to life in retail. At the Nike House of Innovation (SH001), robotic arms had previously been used for displays. For this campaign, we elevated the technology to a new level. In the entrance area, two industrial heavy-duty robot arms held 55-inch flat screens, surrounded by six pedestals showcasing the product. With precise choreography, the screens moved seamlessly around the shoes, synchronized with digital content. This interplay of movement, visuals, and storytelling highlighted the product benefits intuitively while creating a striking AR and 3D parallax effect that captivated visitors.