NIKE PEGASUS TURBO

To promote Nike’s Zoom Pegasus Turbo sneakers in Nike beacon stores across China (Shanghai, Beijing, Guangzhou, and Chengdu), we designed an engaging interactive running experience. Visitors raced on treadmills paired with curved floor-to-ceiling screens, competing to climb the city-wide leaderboard. With immersive visuals and smoke effects, the experience brought excitement to life. Players launched their Peg-Turbos into space while discovering product features. A 1v1 mode let participants challenge friends, with results sent directly to their phones, ready to share on social media.