NIKE MOVE TO ZERO

Crafted with sustainability at its core, the Nike VaporMax 2020 is made with at least 50% recycled materials—turning trash into innovation! As part of Nike’s ‘Move to Zero’ initiative, the Brand Experience Design team leveraged the product launch to amplify awareness and inspire action through global experiences highlighting Nike’s dedication to sustainability. Throughout the House of Innovation in Shanghai, visitors could explore various interactive installations designed to showcase the technology behind Nike’s sustainable innovations. At the heart of the space, the Center Court featured a virtual runway, allowing guests to create personalised avatars resembling their own appearance for an immersive and engaging experience.