COVESTRO INNOVATION CENTER

Covestro Material Science (formerly Bayer MSC) is a global leader in high-tech polymer materials. The company sought to create not just a showroom, but an inspiring space where customers could engage with its products and capabilities. The design seamlessly blended traditional Chinese Feng Shui principles with the modern brand values of the newly IPO-ed Covestro.The key focus was to incorporate the latest interactive technology to captivate visitors while preserving the essential tactile experience of Covestro’s products. I led the project from the initial pitch through to final execution, overseeing the overall design, content development, client communications, and managing the execution process.

Year: 2016 | Location: Shanghai | Role: Creative lead & Production lead