BENTLEY SHOWROOM

Bentley’s CW1 House in Crewe is regarded as the iconic brand’s home. Alongside its fully operational production facilities, it features a heritage showroom that was ready for an innovative update. The existing heritage showroom offered an outdated, traditional chronological storytelling experience. To help visitors fully grasp the impact of the brand and appreciate its historic milestones, my vision was to transform the showroom into a 360° theatre. This new approach focused on delivering a more emotive, interactive, and multi-sensory storytelling experience.